Just because an organization goes by a certain brand name does not mean, prospects, customers, media will always call you by that name or even further all your product terms (considering most products additionally have a wide list of variants from make/model of a car to size or a bottle or color and size of a shirt. Our internal study amongst our clients have found 17% of long-tail keyword variants are not ranking #1 for organizations.
Authorized resellers such as Nordstroms, Saks, Macys (possibly even global sites)
Platforms such as Amazon, Ebay & Etsy
Sites you have no relationship with who mention/selling your products or worse selling knock offs
Conduct extensive research data mining not only brand terms, product terms, make model size and edition terms, but all the variants as most brands only monitor the specific ‘brand or product name’. Ensure both an SEO & Paid search audit is conducted to cover all the terms.
While many companies understand the principle of CRO to increase the percentage of users on a website to take an action, most are not conducting CRO as a way to remove bias, ensuring the test is objective and most importantly enough data to confirm the findings. Our organization knows how to scale different types of testing by creating layovers on the site, so actual site changes aren’t necessary to make those changes. For any new client who has not conducted CRO in the past we have found an average of over 20%* improvement after 1 year of service.
Serial Scaling will conduct an audit to determine the viability of both of these opportunities.